Items related to Effective Marketing: Creating and Keeping Customers
Synopsis
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
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Review
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
Synopsis
In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies.
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Effective Marketing with InfoTrac College Edition
Published by
South-Western College Pub, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
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Softcover
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Effective Marketing with InfoTrac College Edition
Published by
South-Western College Pub, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00076077715
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Effective Marketing with InfoTrac College Edition
Published by
South-Western College Pub, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00048197100
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Effective Marketing : Creating and Keeping Customers
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Effective Marketing with Infotrac College Edition
Published by
South Western Educational Publishing, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.68. Seller Inventory # G032406392XI5N00
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Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World
Published by
Course Technology, Boston, MA, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
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Softcover
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Softcover. Condition: Very Good. Text has some highlighting and cover has small tear on lower binding corner Quantity Available: 1. ISBN: 032406392X. ISBN/EAN: 9780324063929. Pictures of this item not already displayed here available upon request. Inventory No: 1560731362. Seller Inventory # 1560731362
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Effective Marketing with InfoTrac College Edition
Published by
South-Western College Pub, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
Used
Paperback
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