Effective Marketing: Creating and Keeping Customers - Hardcover

Zikmund, William G.; D'Amico, Michael

Hardcover

ISBN 10: 0314042377 ISBN 13: 9780314042378

Publisher: West Group, 1996

Synopsis

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

About this title

Review

From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.

Edition details

• Publisher: West Group
• Publication date: 1996
• ISBN 10: 0314042377
• ISBN 13: 9780314042378
• Binding: Hardcover
• Language: English