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Synopsis
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
"synopsis" may belong to another edition of this title.
Synopsis
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter
"About this title" may belong to another edition of this title.
- PublisherThomson South-Western
- Publication date1999
- ISBN 10 0324014805
- ISBN 13 9780324014808
- BindingHardcover
- LanguageEnglish
- Edition number6
- Number of pages800
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Marketing Planning and Strategy
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Marketing Planning and Strategy
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South-Western Publishing, 1999
ISBN 10: 0324014805
ISBN 13: 9780324014808
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Hardcover
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-949-876
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Marketing Planning and Strategy
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780324014808. Seller Inventory # 9373324
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Marketing Planning and Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780324014808. Seller Inventory # 8530959
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