Items related to Marketing Planning and Strategy
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
"synopsis" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date1992
- ISBN 10 0538826487
- ISBN 13 9780538826488
- BindingHardcover
- Edition number4
- Number of pages920
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Planning & Strategy
Published by
South-Western Pub
(1993)
ISBN 10: 0538826487
ISBN 13: 9780538826488
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # 120514025
Buy New
£ 193.49
Convert currency
Stock Image
Marketing Planning and Strategy
Published by
South-Western College Pub
(1992)
ISBN 10: 0538826487
ISBN 13: 9780538826488
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0538826487xvz189zvxnew
Buy New
£ 242.54
Convert currency