Strategic Management: Building and Sustaining Competitive Advantage - Hardcover

Pitts, Robert A.; Lei, David

 
9780314061133: Strategic Management: Building and Sustaining Competitive Advantage

Synopsis

This new strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.

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Review

First and foremost, the clear focus on building and sustaining competitive advantage. This focus fits perfectly with our use of a business level simulation in the strategy classes. No other product on the market comes close.

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