Items related to Follow the Other Hand

Follow the Other Hand - Hardcover

Cohen, Andrew

 
9780312357931: Follow the Other Hand

Synopsis

Jonathan West's family-owned olive oil importing business is getting drained by competition on all sides and suffering from stale ideas and execution. But after he reluctantly visits a magician, Jonathan learns not just stage magic tricks, but business lessons that enable him to transform his operation. By following Jonathan and his team on their journey, business people from entrepreneurs to entry-level through middle-management to CEOs will profit from these Magic Lessons, which demonstrate in a uniquely impressive and memorable way five key actionable behaviour changes that will immediately help an organization or enterprise grow. And they are all fun tricks that will not only amaze one's associates, but help everyone think innovatively about their jobs. Each lesson teaches a trick that both informs and entertains, and will mystify friends and associates. A bonus inserted card-trick wraps the lessons of Magic Lessons into an unforgettable conclusion.

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About the Authors

ANDREW COHEN has been a marketing adviser to such companies as Merrill Lynch, Procter & Gamble and JP Morgan Chase, as well as an active performing magician. Visit his website at www.exposedbrick.com.


ANDREW COHEN is an award-winning marketing guru helping Global Fortune 500 companies such as American Express, Merrill Lynch, Nestle, and Time Warner, think differently about branding, marketing and CRM. He is also an expert magician.

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