This text shows how to apply the principles of operations management to heritage visitor attractions such as museums and castles. There are sections on management, design, improvement, capacity and strategy, and case studies refer specifically to these subjects for attractions such as Leeds Castle.
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1: HVA Management. An overview of the sector. Operations Management. 2: Design of HVAs. Concept Development. Interpretation and Presentation. Visitor Management. The Role of Technology. Job Design and Work Organization. Design of the Process and Product Interface. 3. Improvement. Quality. Productivity. 4. Capacity. Managing Demand and Supply. Yield Management. 5. Operations Strategy. Risk and Environment. Decision-making. Strategy and Policy. 6. Case Studies. Ray?s Farm: A Case Study. Developing the Concept for the Thackray Medical Museum, Leeds. Santa Trains at Bo?ness and Kinneil Railway. Volunteer Management at Nugget Hill: A Case Study. Visitor Satisfaction Management at Leeds Castle, Kent. Coventry Museums and Galleries: A Case Study. Index.
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