How to Plan Advertising - Hardcover

 
9780304701421: How to Plan Advertising
Hardcover
ISBN 10: 0304701424 ISBN 13: 9780304701421
Publisher: Cengage Learning EMEA, 1997

This specific ISBN edition is currently not available.

Synopsis

This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicating a brand in a motivating way, in order to grab the attention of a target audience.

"synopsis" may belong to another edition of this title.

Publisher
Cengage Learning EMEA
Publication date
1997
Language
English
ISBN 10 
0304701424
ISBN 13 
9780304701421
Binding
Hardcover
Edition number
2
Number of pages
224
Editor
Cooper Alan

Other Popular Editions of the Same Title

9780826457400: How to Plan Advertising

Featured Edition

ISBN 10:  0826457401 ISBN 13:  9780826457400
Publisher: Cengage Learning EMEA, 2001
Softcover