How insights from the social sciences, including social psychology and economics, can improve the design of online communities.
Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster―not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.
The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
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Robert E. Kraut is Herbert A. Simon Professor of Human--Computer Interaction at Carnegie Mellon University.
Paul Resnick is the Michael D Cohen Collegiate Professor of Information at the University of Michigan.
Sara Kiesler is Professor of Human Computer Interaction at Carnegie Mellon University. She has been elected into the CHI Academy by The Association for Computing Machinery's Special Interest Group on Computer-Human Interaction (ACM SIGCHI) in recognition of her outstanding leadership and service in the field of computer-human interaction.
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Hardback. Condition: Good. How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies. Seller Inventory # CIN0262016575G
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Condition: As New. : Este libro ofrece lecciones de la teoría y la investigación empírica en las ciencias sociales que pueden ayudar a mejorar el diseño de las comunidades en línea. Los autores se basan en la literatura de la psicología, la economía y otras ciencias sociales, así como en su propia investigación, traduciendo los hallazgos generales en afirmaciones de diseño útiles. Explican, por ejemplo, cómo fomentar las contribuciones de información basadas en la teoría de los bienes públicos y cómo construir el compromiso de los miembros basándose en las teorías de la formación de vínculos interpersonales. Para cada afirmación de diseño, ofrecen evidencia de apoyo de la teoría, experimentos o estudios observacionales. EAN: 9780262016575 Tipo: Libros Categoría: Tecnología Título: Building Successful Online Communities Autor: Robert E. Kraut| Paul Resnick Editorial: MIT Press (MA) Idioma: en Páginas: 328 Formato: tapa dura. Seller Inventory # Happ-2026-09-22-3e804316
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