Find a need and fill it: practical, proven selling that works in any market.
This book teaches a practical approach to selling by identifying what a customer needs and showing how your product or idea fills that need. It emphasizes clear thinking, action, and keeping the customer’s interests front and center.
Structured in three parts, it covers simplifying the act of selling, adopting successful patterns, and applying these ideas to real situations. The author draws on stories, examples, and steps you can put to work right away to improve your results.
Ideal for readers of business basics and anyone looking to sharpen their selling skills in a straightforward, dependable way.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book delves into the art of salesmanship, not simply as a commercial pursuit, but as a fundamental aspect of human interaction. The author, drawing on his own experiences as a successful life insurance salesman, examines the core principles of effective selling. He asserts that the key to success lies in understanding and fulfilling the needs of the customer. Throughout the book, he explores various techniques to uncover these needs, including careful observation, thoughtful questioning, and targeted prospecting. The author emphasizes the importance of building rapport with potential customers and creating a favorable environment for a sale. He advocates for a simple and direct approach, shunning complex presentations and focusing instead on establishing a connection. The book also delves into the power of positive thinking and enthusiasm, arguing that genuine conviction in the product is essential for inspiring confidence in the customer. Beyond practical advice, the book offers insights into the psychology of selling. The author underscores the significance of recognizing and appreciating the ego of the customer, a strategy he believes is crucial for fostering positive relationships and building lasting loyalty. Ultimately, this book offers a timeless guide for anyone seeking to master the art of persuasion and achieve success in a competitive landscape. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9780259942788_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780259942788
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780259942788
Quantity: 15 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 190 pages. 8.90x6.00x0.60 inches. This item is printed on demand. Seller Inventory # zk0259942782
Quantity: 1 available