Broadcast Announcing Worktext: A Media Performance Guide - Softcover

Stephenson, Alan R.; Reese, David E.; Beadle, Mary E.

Softcover

ISBN 10: 0240810589 ISBN 13: 9780240810584

Publisher: Focal Press, 2009

Synopsis

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. The companion material illustrates techniques and concepts in each chapter with audio and visual examples.

This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

NOTE: The material that was included on the book's accompanying CD is now available on a website! Please visit this site to access the materials:

www.routledge.com/textbooks/instructordownload/

About this title

About the Author

David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).
David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).

From the Back Cover

This book provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of audience and how to change message to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active participation. The self-study sections allow for a practical hands-on application of key concepts in the material. The Worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples that help you to enhance your broadcast performance techniques.

New to this edition:
Expanded sections on techniques
Practice scripts
Instructor s manual

Edition details

• Publisher: Focal Press
• Publication date: 2009
• ISBN 10: 0240810589
• ISBN 13: 9780240810584
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 352