Motion Graphic Design: Applied History and Aesthetics - Softcover

Krasner, Jon

Softcover

ISBN 10: 0240809890 ISBN 13: 9780240809892

Publisher: Routledge, 2008

Synopsis

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. This work includes: a color-packed survey of graphic and communication design principles and techniques; an exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression; and, a companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.

About this title

About the Author

Jon Krasner is associate professor in the Communications Media department at Fitchburg State College and coordinator of the graphic design program. Jon holds an M.F.A. in Painting from Pratt Institute and an M.F.A. in graphic design in 1994 from Boston University with a focus on digital imaging and animation. The integration of media, which is the hallmark of his work, has allowed him to synthesize the disciplines of painting, graphic design, music and motion graphics. As an educator, Jon encourages experimentation with media, exploration of concepts and sensitivity to aesthetics. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.

From the Back Cover

Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes: Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema. Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD. Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems

Note to Kindle customers: DVD materials can be found on the companion website http://booksite.focalpress.com/companion/9780240809892/

Edition details

• Publisher: Routledge
• Publication date: 2008
• Language: English
• ISBN 10: 0240809890
• ISBN 13: 9780240809892
• Binding: Paperback
• Edition number: 2
• Number of pages: 432