Broadcast Announcing Worktext: Performing for Radio, Television, and Cable - Softcover

Stephenson, Alan; Reese, David; Beadle, Mary

Softcover

ISBN 10: 0240805690 ISBN 13: 9780240805696

Publisher: Routledge, 2004

Synopsis

Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.

About this title

About the Author

David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press). David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).

From the Back Cover

Broadcast Announcing Worktext provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of audience and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion DVD illustrates techniques and concepts in each chapter with audio and visual examples.

New to this edition:
* More practical material
* First time instructor s manual available from the publisher
* Expanded sections on techniques
* Companion CD-ROM with audio and video examples

Alan R. Stephenson is a Professor of Communications at John Carroll University where he teaches classes in television production and performance, supervises the JCU Media Archives, and directs the graduate program. Prior to his academic work, he spent twenty years in broadcasting and cable in virtually all phases from documentary production to performance to management. His work included regular coaching of professional talent. He has authored numerous articles related to the media field.

David E. Reese is an Adjunct Professor in the Department of Communications at John Carroll University in Ohio, and Director of WJCU, its campus radio station. Prior to entering the academic field he worked in commercial radio at stations in central and western New York state, in positions ranging from announcer to account executive to General Manager. He is the author of numerous articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press) the Fifth Edition is to be released in 2005.

Mary E. Beadle is Dean of the Graduate School and a Professor of Communications at John Carroll University. She was the founder and chair of the Communication Department at Walsh University in Canton, Ohio. During this time she co-hosted the award-winning radio program Wineskins. She has conducted communication seminars in Russia and Latin America and has published numerous articles on media history and international media.

Edition details

• Publisher: Routledge
• Publication date: 2004
• Language: English
• ISBN 10: 0240805690
• ISBN 13: 9780240805696
• Binding: Paperback
• Edition number: 2
• Number of pages: 360