Items related to The Broadcaster's Guide to RBDS

The Broadcaster's Guide to RBDS - Softcover

Wright, Scott

 
9780240802787: The Broadcaster's Guide to RBDS
Softcover
ISBN 10: 0240802780 ISBN 13: 9780240802787
Publisher: Routledge, 1997

Synopsis

This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast Data System (RBDS). Since the standard's adoption, about 700 stations have begun broadcasting RDS in the United States. There is a wide variety of encoding equipment with prices starting as low as $400, and over 30 models of RDS receivers have been introduced for
cars, home receivers, portable and even PC receivers. Automobile manufacturer's such as General Motors, Ford, Audi, and Porsch now offer RDS on new vehicles. Yet despite all the support equipment in place, the FM broadcaster has been reluctant to implement and utilize this service, mainly because of a lack of understanding of what RDS can do for the station.

This book finally provides the information required to understand RDS and its possibilities on a variety of levels, so that everyone involved in radio can make the most of it. Station owner, program director, salesperson, and talent alike will find the information he or she requires to maximize the possibilities of this new technology.

Each feature of the system is explained in terms of its practical implementation at the station, and interviews with broadcasters currently using the system add a hands-on perspective.

"synopsis" may belong to another edition of this title.

About the Author

Scott Wright

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
1997
Language
English
ISBN 10 
0240802780
ISBN 13 
9780240802787
Binding
Paperback
Edition number
1
Number of pages
220