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Synopsis
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
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About the Author
Eric G. Norberg
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Radio Programming: Tactics and Strategy
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780240802343. Seller Inventory # 9355372
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Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780240802343. Seller Inventory # 9648310
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Radio Programming Tactics and
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Radio Programming Tactics and
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Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)
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Routledge, 1996
ISBN 10: 0240802349
ISBN 13: 9780240802343
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Radio Programming : Tactics and Strategy
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Radio Programming: Tactics and Strategy
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Taylor & Francis Ltd, 1996
ISBN 10: 0240802349
ISBN 13: 9780240802343
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Radio Programming : Tactics and Strategy
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Radio Programming : Tactics and Strategy
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Radio Programming: Tactics and Strategy
Published by
Taylor & Francis Ltd, 1996
ISBN 10: 0240802349
ISBN 13: 9780240802343
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780240802343
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