Items related to Electronic Media Ratings
Synopsis
Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.
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Synopsis
Ratings are the yardstick by which programming success or failure is measured and ultimately help determine the value of commercial air time. This book deals with such issues as the theory behind the ratings process, how data is gathered and how the ratings are used.
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Electronic Media Ratings
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476566156
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Electronic Media Ratings: Turning Audiences into Dollars and Sense
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 42497385/203