Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing) - Hardcover

Liedtka, Jeanne; King, Andrew; Bennett, Kevin

Hardcover

ISBN 10: 0231163568 ISBN 13: 9780231163569

Publisher: Columbia University Press, 2013

Synopsis

In Designing for Growth: A Manager's Toolkit, Jeanne Liedtka and Tim Ogilvie provided managers with guidance on using design as a powerful tool to boost the innovation needed to grow profitable businesses. This new book emphasizes the relevance of design thinking to business outcomes beyond just revenue growth, illustrating how design thinking can be used as a tool to approach managerial and organizational challenges. Based on a study that aimed to identify the specific ways in which managers use design thinking, this book presents a series of case studies that show how design thinking was practically implemented to innovate and solve problems. The organization profiled include Toyota, IBM, Steelcase, Intuit, Healthways, SAP, and social sector organizations including Dublin City Council in Ireland and The Good Kitchen in Denmark. These concrete examples will help readers grasp the intricacies of designing thinking, and will show skeptical managers that design thinking is not just for product design or development departments.

About this title

About the Author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation. Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

Edition details

• Publisher: Columbia University Press
• Publication date: 2013
• Language: English
• ISBN 10: 0231163568
• ISBN 13: 9780231163569
• Binding: Hardcover
• Number of pages: 240