Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them successfully, for profit, has become an enormous challenge. This book illustrates how a number of international companies have achieved service success. It incudes a survey of 30 companies and shows the relationship of their culture to their success, together with 19 detailed case studies with in-depth insight from international organisations.
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This books offers a wealth of research carried out in the 1990s, analysed and presented to be of practical value to service companies searching for a distinctive and profitable future."
The European
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