Managing Public Relations: Methods and Tools - Softcover

Smudde, Peter

 
9780199985173: Managing Public Relations: Methods and Tools

Synopsis

Expertly provides business and public relations students with all the tools to run a public relations operation from the ground up

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About the Author

Peter Smudde is Associate Professor and Coordinator of the Public Relations Program at Illinois State University. He has been widely recognized for his work, including winning awards from the Public Relations Society of America, the International Association for Business Communication, and the Society for Technical Communication. His previous books include Power and Public Relations and Inspiring Cooperation and Celebrating Organizations: Genres, Message Design, and Strategy in Public Relations.

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