CULTURAL STRATEGY:USING INNOVATIVE IDEOLOGIES TO BUILD BREAKTHOUGH BRANDS CLOTH - Hardcover

HOLT

 
9780199587407: CULTURAL STRATEGY:USING INNOVATIVE IDEOLOGIES TO BUILD BREAKTHOUGH BRANDS CLOTH
Hardcover
ISBN 10: 019958740X ISBN 13: 9780199587407
Publisher: Oxford University Press, 2010

Synopsis

Challenging conventional models, a powerful new step-by-step guide for brands to capitalize on societal shifts by offering innovative ideologies

"synopsis" may belong to another edition of this title.

About the Author

Douglas Holt is the founding partner of The Cultural Strategy Group, a consulting firm that specializes in helping managers, entrepreneurs, and activists develop cultural strategies. He was previously a professor at the Harvard Business School and Oxford University's Said Business School. A leading expert on branding and innovation, he pioneered cultural branding in his best-selling book How Brands Become Icons. Holt has developed cultural strategies for a wide range of brands including Coca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Georgia Coffee, Planet Green, and Mike's Hard Lemonade, along with a number of not-for-profit organizations. He has lectured on these ideas at management seminars and talks worldwide, including the World Economic Forum.

Douglas Cameron is co-founder and Chief Strategy Officer at Amalgamated, an influential non-traditional advertising agency known for developing provocative cultural content across multiple media platforms. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He worked with Holt extensively developing cultural strategies at Cliff Freeman and Amalgamated, which led to his role as co-author of Cultural Strategy. He graduated from Dartmouth College, where he received the English department¹s top graduating honour.

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Publisher
Oxford University Press
Publication date
2010
Language
English
ISBN 10 
019958740X
ISBN 13 
9780199587407
Binding
Hardcover
Number of pages
404

Other Popular Editions of the Same Title

9780199655854: Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Featured Edition

ISBN 10:  0199655855 ISBN 13:  9780199655854
Publisher: OUP Oxford, 2012
Softcover