Items related to Online Marketing: A Customer-Led Approach
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.
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About the Author:
Richard Gay is a lecturer in Direct Marketing at Newcastle Business School, Northumbria University. Alan Charlesworth is a senior lecturer in marketing and e-marketing at the University of Sunderland Dr Rita Esen is a Cyber Law Consultant and Visiting Lecturer at Durham University.
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- PublisherOxford University Press
- Publication date2012
- ISBN 10 0199239002
- ISBN 13 9780199239009
- BindingPaperback
- Number of pages538
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Online Marketing
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Oxford University Press
(2012)
ISBN 10: 0199239002
ISBN 13: 9780199239009
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Online Marketing: A Customer-Led Approach
Published by
Oxford University Press
(2012)
ISBN 10: 0199239002
ISBN 13: 9780199239009
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F5-8-M-0199239002-5
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