Online Marketing: A Customer-Led Approach - Softcover

Richard Gay; Alan Charlesworth; Rita Esen

Softcover

ISBN 10: 0199239002 ISBN 13: 9780199239009

Publisher: Oxford University Press, 2012

Synopsis

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.

About this title

About the Author

Richard Gay is a lecturer in Direct Marketing at Newcastle Business School, Northumbria University. Alan Charlesworth is a senior lecturer in marketing and e-marketing at the University of Sunderland Dr Rita Esen is a Cyber Law Consultant and Visiting Lecturer at Durham University.

Edition details

• Publisher: Oxford University Press
• Publication date: 2012
• ISBN 10: 0199239002
• ISBN 13: 9780199239009
• Binding: Paperback
• Language: English
• Number of pages: 538