Marketing Dynamics: Canadian Edition 2013 - Hardcover

Gregoriou, Greg; Pegis, Jessica; Clark, Brenda; Sobel, Jennie; Basteri, Cynthia Gendall

Hardcover

ISBN 10: 0199007438 ISBN 13: 9780199007431

Publisher: Oxford University Press, 2013

Synopsis

This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives. a href="http://www.oupcanada.com/school/order_form/upload/forms/Marketing%20Dynam ics%20Sample%20Pages.pdf"CLICK HERE/a to view sample chapters. SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.

About this title

About the Author

Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board). Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.

Edition details

• Publisher: Oxford University Press
• Publication date: 2013
• ISBN 10: 0199007438
• ISBN 13: 9780199007431
• Binding: Hardcover
• Language: English
• Number of pages: 324