This text is a thorough introduction to the role, importance and power of the mass media in contemporary British society. The authors examine the historical development of the mass media, issues of ownership and the roots of its power in the public and political spheres. Contemporary issues surrounding today's media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and "moral panics"? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway.
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This is likeable and provocative stuff./Journal of Area Studies 1998.
a useful ... introduction to the mass media in Britain (Times Higher Education Supplement)
John Eldridge is at University of Glasgow. Jenny Kitzinger is at University of Glasgow.
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