Quantitative Research Methods for Communication: A Hands-On Approach - Softcover

Wrench, Jason S.; Thomas-Maddox, Candice; Richmond, Virginia Peck; McCroskey, James C.

Softcover

ISBN 10: 019780098X ISBN 13: 9780197800980

Publisher: Oxford University Press, 2026

Synopsis

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

About this title

About the Author

Jason S. Wrench is Associate Professor and former chair of the Department of Communication and Media at the State University of New York at New Paltz and former president of the Eastern Communication Association.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor (Emerita) and Former Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Edition details

• Publisher: Oxford University Press
• Publication date: 2026
• Language: English
• ISBN 10: 019780098X
• ISBN 13: 9780197800980
• Binding: Paperback
• Edition number: 5
• Number of pages: 646