Quantitative Research Methods for Communication 5E: A Hands-On Approach - Softcover

Wrench, Jason S.; Thomas-Maddox, Candice; Richmond, Virginia Peck; McCroskey, James C.

Softcover

ISBN 10: 019780098X ISBN 13: 9780197800980

Publisher: Oxford University Press, 2026

Synopsis

Quantitative Research Methods for Communication: A Hands-On Approach is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

About this title

About the Author

Jason S. Wrench is Associate Professor and former chair of the Department of Communication and Media at the State University of New York at New Paltz and former president of the Eastern Communication Association.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor (Emerita) and Former Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Edition details

• Publisher: Oxford University Press
• Publication date: 2026
• Language: English
• ISBN 10: 019780098X
• ISBN 13: 9780197800980
• Binding: Paperback
• Edition number: 5
• Number of pages: 646