Lend Me Your Ears: All You Need to Know About Making Speeches And Presentations - Hardcover

Atkinson, J. Maxwell

Hardcover

ISBN 10: 0195300742 ISBN 13: 9780195300741

Publisher: Oxford Univ Pr, 2005

Synopsis

We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter.

About this title

Review:

"There was scarcely a single major speech, in my eleven years as leader of the Liberal Democrats that I mad without benefiting from Max's personal advice and help. 'Lend Me Your Ears' includes many new insights into the art of effective speaking, and will be invaluable to all those interested in making words count and using verbal communication to influence people." (Paddy Ashdown)

"Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes and compositions. They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn." (Michael Sheehan, Speech coach to Clinton)

From the Publisher:

A groundbreaking, yet practical guide to the art of public speaking

About this edition

• Publisher: Oxford Univ Pr
• Publication date: 2005
• ISBN 10: 0195300742
• ISBN 13: 9780195300741
• Binding: Hardcover
• Number of pages: 376