This book shows that given the new findings of cognitive linguistics, it is possible to offer a unified account of not only linguistic meaning but also that of meaning in a wide variety of social and cultural phenomena. It is suggested that cognitive linguistics is a much more comprehensive enterprise than is commonly accepted―both inside and outside the field. The book presents a comprehensive account of meaning in many linguistic and cultural phenomena that is crucially based and dependent on cognitive capacities that human understanders and producers of language possess independently of their ability to use language.
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This newest addition to the Koevecses canon will stand as one of his most engaging and conclusive works. Thus, it is highly recommended for all metaphor researchers and scholars. For a broader readership, the book is engaging as well as pedagogical. Thus, it is highly recommended as a fine overall introduction to the cognitive linguistics of metaphor and as an exceptional overview of the important roles of culture, history, and of course, context in figurative communication.
Zolt n K vecses is Professor of Linguistics in the Department of American Studies at E tv s Lora'and University, Budapest. He is the author of Metaphor: A Practical Introduction (OUP, 2002).
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