The Sponsor: Notes on a Modern Potentate - Hardcover

Barnouw, Erik

Hardcover

ISBN 10: 0195023110 ISBN 13: 9780195023114

Publisher: Oxford University Press, 1978

Synopsis

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.

About this title

Review

"The best critique of television since Newton Minow's 'wasteland' blast of the early 1960s."

"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."

--Bill Moyers

"[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."

--The Nation

"The best critique of television since Newton Minow's AEwasteland' blast of the early 1960s."

--Library Journal

"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."

--Bill Moyers

"[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."

--The Nation

"The best critique of television since Newton Minow's AEwasteland' blast of the early 1960s."

--Library Journal

-I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence.-

--Bill Moyers

-[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting.-

--The Nation

-The best critique of television since Newton Minow's AEwasteland' blast of the early 1960s.-

--Library Journal

About the Author

Erik Barnouw (1908-2001) was professor of dramatic arts at Columbia University, and in 1978 was named chief of the Library of Congress's Motion Picture, Broadcasting and Recorded Sound Division. Among his many books are Documentary: A History of the Non-Fiction Film and the award-winning three-volume History of Broadcasting in the United States.

Edition details

• Publisher: Oxford University Press
• Publication date: 1978
• Language: English
• ISBN 10: 0195023110
• ISBN 13: 9780195023114
• Binding: Hardcover
• Number of pages: 232