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Synopsis
Showcasing some of the best work from all areas of design, this text combines history, technology and design principles to give a rich, well-rounded view of the field of graphic design.
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Review
1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.
About the Author
Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).
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- PublisherWadsworth Publishing Co Inc
- Publication date2002
- ISBN 10 0155046462
- ISBN 13 9780155046467
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages256
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