Graphic Design Basics - Softcover

Arntson, Amy E.; Swanson, John; Orr, Mark

Softcover

ISBN 10: 053417356X ISBN 13: 9780534173562

Publisher: Wadsworth Pub Co, 2002

This specific ISBN edition is currently not available.

Focuses on applying basic design principles to applied graphic design problems. This text is illustrated with over 300 examples of professional contemporary work to show students current work and an appreciation for leaders in the field. The history of graphic design is richly illustrated. The Second Edition discusses current computer tools for developing design solutions, giving students a better understanding of the role of new technology. Contains completely new chapters on computer graphics, and illustrations that include discussions by nationally recognized illustrators, as well as an updated chapter on photography. Chapter concepts are reinforced through the end-of-chapter projects.

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Review

1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.

About the Author

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).

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