Lessons from the Boot of a Car: For Entrepreneurship, and for Life

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9780143538509: Lessons from the Boot of a Car: For Entrepreneurship, and for Life

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa's best loved bank, Standard Bank ... And who can forget the BMW mouse?

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About the Author:

Reg Lascaris co-founded the advertising agency TBWA\ Hunt\Lascaris in South Africa in 1983 but he started out literally selling from the boot of a car. The agency has won countless accolades from FinWeek and Financial Mail, including Agency of the Century. They were also the first ever South African company to win Ad Age's International Agency of the Year. In 2009 Reg and John Hunt were joint recipients of the Financial Time's Lifetime Achievement Award. Reg has co-authored five best-selling books - Third World Destiny,Communicating in the Third World, Revelling in the Wild, Fire & Water andThe South African Dream. He is TBWA\'s Regional President for Africa/Middle East.

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