Bollywood Boom: India's Rise As A Soft Power - Softcover

Roopa Swaminathan

Softcover

ISBN 10: 0143429183 ISBN 13: 9780143429180

Publisher: Penguin Books India, 2017

Synopsis

The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three Khans as by the international stars Irrfan, Priyanka and Deepika. In Bollywood Boom, National Award winner Roopa Swaminathan opens a window to the spectacular success of Bollywood in the twenty-first century and its direct contribution to India s rising soft power and influence. Using extensive research, a compelling argument and fun anecdotes, Roopa shows how Bollywood not only brings to the country real income through trade and tourism, but also enhances its global standing.

About this title

About the Author

Roopa Swaminathan is a National Award winning writer, filmmaker and scholar. Her book Star Dust: Vignettes from the Fringes of the Film Industry won the coveted Swarna Kamal for Best Writing on Cinema in 2005. She has also written, executive-produced and directed a feature film for NFDC, Five by Four. Roopa has a doctorate in international relations from Norfolk, Virginia, USA. Presently, Roopa commutes between writing in Pune and teaching in Shanghai, is working on her upcoming books and trying to sell her screenplays to Bollywood magicians.

Edition details

• Publisher: Penguin Books India
• Publication date: 2017
• Language: English
• ISBN 10: 0143429183
• ISBN 13: 9780143429180
• Binding: Paperback
• Number of pages: 272