The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

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9780143121237: The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.

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Review:

Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. He has got me worried, too. A must-read ( David Kirkpatrick, author of The Facebook Effect )

Anyone who cares about the future of [humanity] in a digital landscape should read this book - especially if it is not showing up in your recommended reads on Amazon ( Douglas Rushkoff, author of Life Inc )

If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren't seeing ( Jaron Lanier, author of You Are Not a Gadget )

Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one ( Clay Shirky, author Here Comes Everybody and Cognitive Surplus )

You spend half your life in Internet space, but trust me - you don't understand how it works. This book is a masterpiece of investigation and interpretation ( Bill McKibben, author of Earth and founder of 350.org )

A must-read book about one of the central issues in contemporary culture: personalization ( Caterina Fake, co-founder of flickr )

About the Author:

Eli Pariser is a pioneer in online campaigning. He helped start Avaaz.org, one of the world's largest citizen organizations, and is now President of the five-million member MoveOn.org. He's a Senior Fellow at the Roosevelt Institute. He has written for the Washington Post and the Wall Street Journal.

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Book Description Penguin Books, United States, 2012. Paperback. Book Condition: New. Reprint. 194 x 130 mm. Language: English . Brand New Book. In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works. The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today s internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. As a result, we will increasingly each live in our own, unique information universe what Pariser calls the filter bubble. We will receive mainly news that is pleasant, familiar and confirms our beliefs and since these filters are invisible, we won t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow ofideas, is closing in on itself under the pressure of commerce and monetization. It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age. THE FILTER BUBBLE reveals how personalization could undermine the internet s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise. Bookseller Inventory # AAS9780143121237

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Book Description Penguin Books, United States, 2012. Paperback. Book Condition: New. Reprint. 194 x 130 mm. Language: English . Brand New Book. In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works. The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today s internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. As a result, we will increasingly each live in our own, unique information universe what Pariser calls the filter bubble. We will receive mainly news that is pleasant, familiar and confirms our beliefs and since these filters are invisible, we won t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow ofideas, is closing in on itself under the pressure of commerce and monetization. It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age. THE FILTER BUBBLE reveals how personalization could undermine the internet s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise. Bookseller Inventory # AAS9780143121237

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