Googled: The End of the World as We Know It

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9780143118046: Googled: The End of the World as We Know It

There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google’s founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.

Auletta goes inside Google’s closed-door meetings, introducing Google’s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with – and against – them. In Googled, the reader discovers the ‘secret sauce’ of the company's success and why the worlds of ‘new’ and ‘old’ media often communicate as if residents of different planets. It may send chills down traditionalists’ spines, but it’s a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.

Googled is candid, objective and authoritative. Crucially, it’s not just a history or reportage: it’s ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

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Review:

'At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one.' --Financial Times

'Richly reported ... Auletta has provided the fullest account yet of the rise of one of the most profitable, most powerful and oddest businesses the world has ever seen' --San Francisco Chronicle

'I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken.' -- Michael Grade

'A telling portrait of a paradigm-altering company, which in 11 years has utterly transformed the business and media landscape' --New York Times

'Compelling' --The Economist

Book Description:

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape

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