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"Richly reported ... Auletta has provided the fullest account yet of the rise of one of the most profitable, most powerful and oddest businesses the world has ever seen" (San Francisco Chronicle)
"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." (Financial Times)
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME and President and CEO of the Aspen Institute)
Book Description:
"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." (Financial Times)
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME and President and CEO of the Aspen Institute)
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape
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- PublisherVirgin Books
- Publication date2010
- ISBN 10 0753522667
- ISBN 13 9780753522660
- BindingPaperback
- Number of pages400
- Rating
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Googled: The End of the World as We Know It
Published by
Virgin Books
(2010)
ISBN 10: 0753522667
ISBN 13: 9780753522660
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Book Description Paperback. Condition: Brand New. 400 pages. 8.46x5.35x1.10 inches. In Stock. Seller Inventory # zk0753522667
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