The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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9780143114048: The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

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Part emotional intelligence, part politics, part rhetoric and part psychology, selling ideas is not like tricking someone out of their money. It's about helping others to see things your way - engaging tehir minds and imaginations. Professors Shell and Moussa offer readers a self-assessment for them to determine which persuasion role fits them best and how to make the most of their natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie and Bono.

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[ The Art of Woo: Using Strategic Persuasion to Sell Your Ideas By ( Author ) Jan-2009 Paperback

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Book Description Penguin Putnam Inc, United States, 2009. Paperback. Book Condition: New. Reprint. 212 x 138 mm. Language: English . Brand New Book. You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI s hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their Woo IQ, they show how relationship-based persuasion works to open hearts and minds. Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals. -U.S. News World Report. Bookseller Inventory # ABZ9780143114048

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Book Description Penguin Putnam Inc, United States, 2009. Paperback. Book Condition: New. Reprint. 212 x 138 mm. Language: English . Brand New Book. G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI s hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their Woo IQ, they show how relationship-based persuasion works to open hearts and minds. Bookseller Inventory # ABZ9780143114048

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