Items related to The Art of Woo: Using Persuasion to Sell Your Ideas
Richard Shell and Mario Moussa offer a self–assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.
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About the Author:
Mario Moussa teaches at the Wharton School and has since 1998 been the Academic Director of Essentials of Management, one of the school's flagship executive programmes.
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- PublisherCapstone
- Publication date2008
- ISBN 10 1906465223
- ISBN 13 9781906465223
- BindingPaperback
- Edition number1
- Number of pages320
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Book Description Paperback. Condition: New. New copy - Usually dispatched within 4 working days. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Seller Inventory # B9781906465223
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Book Description Condition: New. 2008. 1st Edition. Paperback. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 18. Weight in Grams: 500. . . . . . Seller Inventory # V9781906465223
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The Art of Woo: Using Persuasion to Sell Your Ideas
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ISBN 13: 9781906465223
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Book Description Condition: New. 2008. 1st Edition. Paperback. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 18. Weight in Grams: 500. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781906465223
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