Synopsis
'The only meaningful way to differentiate your company from your competition,' Gates writes ' the only way to put distance between you and the crowd, is to do an outstanding job with information. Information is the lifeblood of a company. How you gather, manage and use information determines whether you win or lose' This major new book proposes the DIGITAL NERVOUS SYSTEM as the key to organizational success. Gates's concept of the digital nervous system is that is allows information to flow through an organization as quickly and naturally as thought in a human being, and to use technology to marshall and co-ordinate teams of people as quickly as you can focus an individual on an issue. It's business @ the speed of thought!
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About the Author
BILL GATES is arguably the most successsful businessman in history. The founder, Chairman and CEO of the Microsoft Corporation, Bill Gates developed the Windows software which drives 90% of the world's PCs. He is also the author of the internationalbestseller THE ROAD AHEAD, also available on Penguin Audiobooks.
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