Thinking, Fast and Slow: Daniel Kahneman - Softcover

Kahneman, Daniel

Softcover

ISBN 10: 0141033576 ISBN 13: 9780141033570

Publisher: Penguin, 2012

Synopsis

One of the most influential books of the 21st century: the ground-breaking psychology classic - over 10 million copies sold - that changed the way we think about thinking

'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

‘Will be remembered hundreds of years from now’ David Brooks, The New York Times

Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life's work, Kahneman showed that there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. His book reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.

‘Stunningly profound… A lifetime's worth of wisdom presented in a manner that is simple and engaging’ Steven D. Levitt, author of Freakonomics

About this title

About the Author

Daniel Kahneman was a Senior Scholar at Princeton University, and a former Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002. He died in 2024.

From the Back Cover

The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Edition details

• Publisher: Penguin
• Publication date: 2012
• Language: English
• ISBN 10: 0141033576
• ISBN 13: 9780141033570
• Binding: Paperback
• Edition number: 1
• Number of pages: 624