Free Prize Inside: The Next Big Marketing Idea - Softcover

Godin, Seth

Softcover

ISBN 10: 0141019719 ISBN 13: 9780141019710

Publisher: Penguin, 2006

Synopsis

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.

In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

About this title

Review:

"Seth Godin may be the best intuitive marketer alive today." Seth Godin may be the best intuitive marketer alive today. (Randall Rothenberg) Buy this book and use Godins ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyve just won a free prize. (Jean Briggs, "Forbes") Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, "Miami Herald") Godin makes the case for soft innovation as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News") Buy this book and use Godinas ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyave just won a free prize. (Jean Briggs, "Forbes") Godin makes the case for asoft innovationa as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News") Buy this book and use Godin's ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they?ve just won a free prize. (Jean Briggs, "Forbes") Godin makes the case for ?soft innovation? as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News")

Synopsis:

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside, something small yet precious, it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside" is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing, even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply, and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

About this edition

• Publisher: Penguin
• Publication date: 2006
• ISBN 10: 0141019719
• ISBN 13: 9780141019710
• Binding: Paperback
• Number of pages: 256