Free Prize Inside!: The Next Big Marketing Idea

3.85 avg rating
( 1,365 ratings by Goodreads )
 
9780141019710: Free Prize Inside!: The Next Big Marketing Idea

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

"synopsis" may belong to another edition of this title.

Review:

According to marketing maven and Purple Cow author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks. He explains "Design matters, style matters, extras matter."

The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. --Barbara Mackoff

About the Author:

Seth Godin has cult-like status in the marketing world and is the author of the international bestseller Permission Marketing and Purple Cow.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Seth Godin
Published by Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Language: English . Brand New Book. Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you re not in the marketing department. Here s a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don t need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Bookseller Inventory # APG9780141019710

More Information About This Seller | Ask Bookseller a Question

Buy New
7.68
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Seth Godin
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Quantity Available: 1
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97801410197100000000

More Information About This Seller | Ask Bookseller a Question

Buy New
7.68
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Seth Godin
Published by Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Language: English . Brand New Book. Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you re not in the marketing department. Here s a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don t need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Bookseller Inventory # APG9780141019710

More Information About This Seller | Ask Bookseller a Question

Buy New
7.69
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Seth Godin
Published by Penguin (2006)
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Paperback Quantity Available: 3
Seller
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description Penguin, 2006. Paperback. Book Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0000198229

More Information About This Seller | Ask Bookseller a Question

Buy New
8.89
Convert Currency

Add to Basket

Shipping: 1.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Godin, Seth
Published by Penguin Books Ltd
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Softcover Quantity Available: 1
Seller
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Penguin Books Ltd. Book Condition: New. 2006. Paperback. Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 196 x 129 x 16. Weight in Grams: 186. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780141019710

More Information About This Seller | Ask Bookseller a Question

Buy New
11.68
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Godin, Seth
Published by Penguin Books Ltd (2006)
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Softcover Quantity Available: 1
Rating
[?]

Book Description Penguin Books Ltd, 2006. Book Condition: New. 2006. Paperback. Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 196 x 129 x 16. Weight in Grams: 186. . . . . . . Bookseller Inventory # V9780141019710

More Information About This Seller | Ask Bookseller a Question

Buy New
11.91
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

7.

Seth Godin
Published by Penguin Books Ltd
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Paperback Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd. Paperback. Book Condition: new. BRAND NEW, Free Prize Inside: The Next Big Marketing Idea, Seth Godin, Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside" is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Bookseller Inventory # B9780141019710

More Information About This Seller | Ask Bookseller a Question

Buy New
5.04
Convert Currency

Add to Basket

Shipping: 6.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Seth Godin
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Quantity Available: 1
Seller
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0141019719. Bookseller Inventory # ST0141019719

More Information About This Seller | Ask Bookseller a Question

Buy New
12.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Seth Godin
Published by Penguin (2006)
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Softcover Quantity Available: 1
Seller
Rating
[?]

Book Description Penguin, 2006. Book Condition: New. Bookseller Inventory # GH9780141019710

More Information About This Seller | Ask Bookseller a Question

Buy New
8.94
Convert Currency

Add to Basket

Shipping: 3.57
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Seth Godin
ISBN 10: 0141019719 ISBN 13: 9780141019710
New Paperback Quantity Available: 1
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: New. Not Signed; Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Insi. book. Bookseller Inventory # ria9780141019710_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
9.24
Convert Currency

Add to Basket

Shipping: 3.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book