Items related to Purple Cow: Transform Your Business by Being Remarkable
Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
"synopsis" may belong to another edition of this title.
About the Author
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
"About this title" may belong to another edition of this title.
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Purple Cow: Transform Your Business by Being Remarkable
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev3496465963
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Purple Cow: Transform Your Business by Being Remarkable
Published by
Penguin Books Ltd, United Kingdom, London, 2005
ISBN 10: 014101640X
ISBN 13: 9780141016405
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001270344
Quantity: Over 20 available
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Purple Cow : Transform Your Business by Being Remarkable
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Purple Cow : Transform Your Business by Being Remarkable
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Purple Cow: Transform Your Business by Being Remarkable
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G014101640XI4N00
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Purple Cow: Transform Your Business by Being Remarkable
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G014101640XI4N00
Quantity: 5 available
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Purple Cow: Transform Your Business by Being Remarkable
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G014101640XI5N00
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Purple Cow: Transform Your Business by Being Remarkable
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G014101640XI3N00
Quantity: 4 available
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Purple Cow: Transform Your Business by Being Remarkable
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G014101640XI3N00
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Purple Cow: Transform Your Business by Being Remarkable
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G014101640XI5N00
Quantity: 1 available