Purple Cow: Transform Your Business by Being Remarkable

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9780141016405: Purple Cow: Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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About the Author:

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

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Book Description Penguin Books Ltd, United Kingdom, 2007. Paperback. Book Condition: New. 198 x 130 mm. Language: English . Brand New Book. You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P s used by marketers - Pricing, Promotion, Publicity - aren t working anymore. The golden age of advertising is over. It s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Bookseller Inventory # APG9780141016405

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Book Description Penguin Books Ltd, United Kingdom, 2007. Paperback. Book Condition: New. 198 x 130 mm. Language: English . Brand New Book. You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P s used by marketers - Pricing, Promotion, Publicity - aren t working anymore. The golden age of advertising is over. It s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Bookseller Inventory # APG9780141016405

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Book Description 2005. Paperback. Book Condition: New. 1st. 129mm x 198mm x 9mm. Paperback. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spe.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 160 pages. 0.110. Bookseller Inventory # 9780141016405

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Book Description Penguin Books Ltd. Paperback. Book Condition: new. BRAND NEW, Purple Cow: Transform Your Business by Being Remarkable, Seth Godin, You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Bookseller Inventory # B9780141016405

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