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Synopsis
Jargon, jargon, jargon. Perplexing, meaningless, incomprehensible: that’s all the business world is, right? Be flummoxed no more! The Penguin Dictionary of Business is your answer. From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text deciphers and disentangles the mysteries of commerce, economics and finance. Written accessibly and succinctly, this is the ultimate reference for anyone with an interest in the business world, whether for study or work. Clearly written by experts in their fields, with practical and relevant examples, it covers a host of both general and more specialised terms, from ‘A’ shares to zero-sum game.
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About the Author
Evan Davis is the BBC's Economics Editor. He lives in London SW5. Graham Bannock is Chair of Bannock Consulting and co-author of the Penguin Dictionary of Economics. He lives in Dorset. Paul Trott is a Senior Lecturer at the Universty of Portsmouth. Professor Mark Uncles is Head of the School of Marketing at the University of New South Wales, Australia.
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The New Penguin Dictionary of Business (Penguin Reference Books)
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The New Penguin Dictionary of Business (Penguin Reference Books)
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Business
Published by
Penguin Publishing Group, 2003
ISBN 10: 0140513779
ISBN 13: 9780140513776
Used
Softcover
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Business
Published by
Penguin Publishing Group, 2003
ISBN 10: 0140513779
ISBN 13: 9780140513776
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45155364-20
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Business
Published by
Penguin Publishing Group, 2003
ISBN 10: 0140513779
ISBN 13: 9780140513776
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 38726210-20
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The New Penguin Dictionary of Business
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Business Dictionary
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The New Penguin Dictionary of Business
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The New Penguin Dictionary of Business
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780140513776. Seller Inventory # 9464543
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The New Penguin Dictionary of Business (Penguin Reference Books)
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