The De Bono Code Book - Softcover

De Bono, Edward

Softcover

ISBN 10: 0140287779 ISBN 13: 9780140287776

Publisher: Penguin, 2001

Synopsis

A fascinating introduction to a comprehensive coding system which enables us to communicate in a higher order language. Language is the biggest barrier to human progress. Perceptions formed in the past, at a time of relative ignorance, are frozen into language and force us to see the world in an obsolete way. De Bono's new code allows us to formulate and express complex new concepts to enable us to go beyond the limits of language.

About this title

Synopsis

Language has been the biggest help to human progress. But, ironically, language has also become the barrier to its own development. We are locked in to words and concepts that are limited and out of date. These force us to see the world in a very old-fashioned way. Like any self-organizing system, language has become bogged down in its own equilibrium. The marvellous flexibility of language for description does not enable us to hold complex concepts in our minds. Such concepts exist only while we describe them. The purpose of the two code systems put forward in this book is to allow us to design, hold and use complicated new ideas. since new words would sound bizarre and grotesque, the new concepts are expressed in a number code. This is no different from remembering and using telephone numbers: some you know and others you look up. There are a wide range of codes in this book which help overcome the language barriers in anything from relationships to travel. An important and powerful "pre-code" is also given. The codes presented here are just the beginning of the limitless range of the De Bono Code.

About the Author

Edward de Bono's backlist titles include bestsellers such as: TEXT BOOK OF WISDOM, TEACH YOURSELF TO THINK, SIX THINKING HATS, HOW TO BE MORE INTERESTING and, most recently, NEW THINKING FOR THE NEW MILLENNIUM. He lives in London W1.

Edition details

• Publisher: Penguin
• Publication date: 2001
• ISBN 10: 0140287779
• ISBN 13: 9780140287776
• Binding: Paperback
• Language: English
• Number of pages: 384