Items related to Dormant: Managing the Message (Penguin business)
Synopsis
A product to promote or a cause to champion? The media must be used to get the message across. The author has distilled his years of experience at the centre of Britain's national communications network into this informative work of advice.
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From the Author
Media reviews of "Managing the Message"
These are some of the comments made in the media about "Managing the Message": David Brewerton, in Management Today said: "If any politician or businessman were to read, digest, memorise and act on every piece of advice in Hobday's book, they could go on the Today programme as Micheal Howard used to with ease, and each day walk that little bit taller..." Frank Allaun, writing in the Morning Star said: "For anyone preparing to tale a job in Journalism, radio or television, this book is a valuable introduction to how they work...It will also help the businessman...on how to advertise their goods and journalists on how to get through to the public." Francis beckett , writing in AS=mbassador, the magazine for members of the Association of MBA's says "there are few business leaders who will fail to learn something they didnt know from this straightforward, practical book by a practitioner with long experience." Finally a post card from Brussels and former MEP Bryan Cassidy "Your book is just what I needed 30 years ago when I was just starting out in politics - full of common sense and humour.
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