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Synopsis
How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg - founder and president of Nissan Design International - distils his experience as leader of the world's hotbed of automotiveinnovation and reveals his strategy for designing an organization around creativity. Rather than the traditional treatment of creativity as a vital component in business, Hirshberg shows it can become the fundamental organizing principle of business. In THE CREATIVE PRIORITY Hirshberg describes how NDI produced a culture which fostered innovation, enabling his team to produce cutting-edge designs for cars for Nissan and Ford, computers, golf clubs, yachts, ski boots and medical instruments.
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About the Author
Jerry Hirshberg is founder and president of Nissan Design International. He speaks widely on subjects ranging from automotive and product design to the managing of creative capabilities.
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The Creative Priority: Driving Innovative Business in the Real World (Penguin business)
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Sponsored Publishing 05/11/1998, 1998
ISBN 10: 0140277765
ISBN 13: 9780140277760
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