Synopsis
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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Tested advertising methods
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_449074849
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Tested advertising methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N01
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Tested Advertising Methods - w/ Dust Jacket!
Seller: THIS OLD BOOK, Brookfield, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good Dust Jacket. Fourth Edition. This book with dust jacket is clean, solid and in great shape! This is a hardcover book with 318 pages including some illustrations and photos. The binding is strong with all pages firmly attached. The pages are clean with no soiling, writing, or tears. The copyright page shows 1974 as the published date and the title page states Fourth Edition. This is definitely Not a former library book. The white dust jacket is about 99% intact with a one-inch chip on the top of the front next to the spine and light edgewear. I have placed the DJ in a fresh mylar jacket and this book looks and feels great! We always ship in a sturdy cardboard box! Seller Inventory # 21683
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. 1978 printing. Moderate wear to the dust jacket with some chipping and creasing. Moderate wear to the boards. Sound binding. Clean interior pages. This could have light cosmetic flaws, but remains in good condition. Dust jacket condition is Good. This copy is the Revised Edition of the published work. Secure packaging for safe delivery. Seller Inventory # 1675063625
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. COPYRIGHT 1974. VINTAGE PRINTING. CLEAN COVER AND CONTENT PAGES. See photos for more information. Secure packaging for safe delivery. Seller Inventory # 1767626393
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Tested advertising methods
Seller: YESIBOOKSTORE, MIAMI, FL, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: As New. Seller Inventory # 0139069097-VB
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Tested Advertising Methods
Seller: Lost Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Hard cover. 4th Rev and Enl ed. 318 p. Audience: General/trade. Good in good dust jacket. Some highlighting in text, appears limited to first few chapters. Seller Inventory # Alibris.0015630
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. DJ has moderate edge wear with scuffing and tearing along the edges. Tail of the spine has white inventory sticker. Boards have light shelf rubbing with scuffing and bumping. Binding is tight. Endpages have light scuffing. Page edges have light scuffing and smudging. Interior pages are unmarked. Secure packaging for safe delivery. Seller Inventory # 1668391824