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Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
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Tested Advertising Methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.89. Seller Inventory # G0139068910I3N00
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Tested Advertising Methods
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paperback. Condition: Good. Seller Inventory # 0139068910-3-33895483
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Tested Advertising Methods
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089071184
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Tested Advertising Methods
Seller: Ann Becker, Houston, TX, U.S.A.
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Hardback-. Condition: Good. 1 X 5.25 X 8.25 inches; 318 pages. Seller Inventory # 1038836
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Tested Advertising Methods
Seller: Friends of Johnson County Library, Lenexa, KS, U.S.A.
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Condition: VeryGood. The paperback book cover may show some very minor wear. All items ship Monday - Saturday - Fast Shipping in a secure package. Your purchase will help support the programs and collections of the Johnson County (Kansas) Library. Seller Inventory # 53DTEE000DTZ
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Tested Advertising Methods, 4th Edition
Published by
Prentice Hall April 1985, 1985
ISBN 10: 0139068910
ISBN 13: 9780139068911
Used
Paper Back
Seller: A Cappella Books, Inc., Atlanta, GA, U.S.A.
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Paper Back. Condition: Very Good. Seller Inventory # 351452
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Tested Advertising Methods
Seller: Cornerstone Books, Villa Park, IL, U.S.A.
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Condition: Good. Some wear/light cover tanning, shows some foxing on page edges, spine is uncreased, pages are tight, text clean, book in Good condition! Fast Shipping - Safe and Secure! Seller Inventory # 4KJHT5000AOA
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Tested Advertising Methods
Published by
Prentice Hall Publishing, 1980
ISBN 10: 0139068910
ISBN 13: 9780139068911
Used
Softcover
Seller: Salish Sea Books, Bellingham, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 4. Very Good; Softcover; 4th Edition; Covers are still glossy; Unblemished textblock edges; The endpapers and text pages are all clean and unmarked; Tight binding; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); 0.8 lbs; White covers with title in red lettering; 1980, Prentice Hall Publishing; 318 pages; "Tested Advertising Methods," by John Caples. Seller Inventory # SKU-1244AL01608314
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Tested Advertising Methods
Seller: Toscana Books, AUSTIN, TX, U.S.A.
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Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0139068910
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
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Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Minor wear to covers and spine. Highlighting on text. Secure packaging for safe delivery. 0.89. Seller Inventory # 1259157590
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