Items related to Consumer Behavior: Global Edition

Consumer Behavior: Global Edition - Softcover

 
9780137006700: Consumer Behavior: Global Edition

Synopsis

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

 

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.  

"synopsis" may belong to another edition of this title.

  • PublisherPearson Education
  • Publication date2009
  • ISBN 10 0137006705
  • ISBN 13 9780137006700
  • BindingPaperback
  • LanguageEnglish
  • Number of pages600

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9780135053010: Consumer Behavior: United States Edition

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Schiffman, L.G. et al
Published by Pearson Education, 2010
ISBN 10: 0137006705 ISBN 13: 9780137006700
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Schiffman, L.G. et al
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ISBN 10: 0137006705 ISBN 13: 9780137006700
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Schiffman, L.G. et al
Published by Pearson Education, 2010
ISBN 10: 0137006705 ISBN 13: 9780137006700
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780137006700. Seller Inventory # 8591828

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