Synopsis
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.
"synopsis" may belong to another edition of this title.
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Consumer Behavior
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Consumer Behavior
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Hardcover. Condition: Fair. Seller Inventory # 0135053013-4-27754542
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Consumer Behavior
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0135053013I4N00
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Consumer Behavior
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.35. Seller Inventory # G0135053013I3N00
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Consumer Behavior
Seller: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_434154859
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Consumer Behavior. 10th Edition
Published by
Pearson College Division, 2009
ISBN 10: 0135053013
ISBN 13: 9780135053010
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Hardcover
Seller: Rob the Book Man, Vancouver, WA, U.S.A.
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Hardcover. Condition: Good. Hardback in good plus condition. 10th Edition. Seller Inventory # 626137
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Consumer Behavior Schiffman, Leon G.; Kanuk, Leslie Lazar and Wisenblit, Joseph
Seller: RUSH HOUR BUSINESS, Worcester, MA, U.S.A.
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hardcover. Condition: Good. used copy with some markings/ writings, covers clean and intact, fast shipping with tracking. Seller Inventory # ZU-0019-12-08-2023
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Consumer Behavior Schiffman, Leon G.; Kanuk, Leslie Lazar and Wisenblit, Joseph
Seller: AFFORDABLE PRODUCTS, Millbury, MA, U.S.A.
Seller rating 3 out of 5 stars
hardcover. Condition: Very Good. Pages are clean with no markings. Ships promptly. Seller Inventory # THUKURU-00043-06-13-2024