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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover
Synopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
"synopsis" may belong to another edition of this title.
From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
Synopsis
A comprehensive, managerially-focused guide to the formulation of pricing strategy. It explains concepts essential to integrating pricing successfully into marketing strategy. It also contains step-by-step formulae and procedures that show students how to go about analyzing problems.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1994
- ISBN 10 0136690602
- ISBN 13 9780136690603
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages400
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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The Strategy and Tactics of Pricing
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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The Strategy and Tactics of Pricing
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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Condition: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466SK8001FST
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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