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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover

Nagle, Thomas T.; Holden, Reed K.

 
9780136690603: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Softcover
ISBN 10: 0136690602 ISBN 13: 9780136690603
Publisher: Pearson, 1994

Synopsis

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

"synopsis" may belong to another edition of this title.

From the Back Cover

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group

Synopsis

A comprehensive, managerially-focused guide to the formulation of pricing strategy. It explains concepts essential to integrating pricing successfully into marketing strategy. It also contains step-by-step formulae and procedures that show students how to go about analyzing problems.

"About this title" may belong to another edition of this title.

Publisher
Pearson
Publication date
1994
Language
English
ISBN 10 
0136690602
ISBN 13 
9780136690603
Binding
Paperback
Edition number
2
Number of pages
400