Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover

Nagle, Thomas; Holden, Reed

Softcover

ISBN 10: 0136690602 ISBN 13: 9780136690603

Publisher: Pearson, 1994

Synopsis

For senior/MBA-level course in Pricing Strategy or Managerial Economics.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

About this title

From the Back Cover

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group

Synopsis

A comprehensive, managerially-focused guide to the formulation of pricing strategy. It explains concepts essential to integrating pricing successfully into marketing strategy. It also contains step-by-step formulae and procedures that show students how to go about analyzing problems.

Edition details

• Publisher: Pearson
• Publication date: 1994
• Language: English
• ISBN 10: 0136690602
• ISBN 13: 9780136690603
• Binding: Paperback
• Edition number: 2
• Number of pages: 400