Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)

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9780136690603: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

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From the Publisher:

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

From the Back Cover:

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused guide to formulating pricing strategy. Explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be part of every marketer's repertoire. It emphasizes the actual process of making pricing decisions. It develops a procedure for pricing that is consistent with the economics, but also incorporates the psychological aspects of price sensitivity and the recognition that managers must make decisions with incomplete information. For readers interested in pricing strategy or managerial economics.

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Nagle, Thomas T., Holden, Reed K.
Published by Taylor & Francis (1994)
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Nagle, Thomas T.; Holden, Reed K.
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ISBN 10: 0136690602 ISBN 13: 9780136690603
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