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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover
Synopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
"synopsis" may belong to another edition of this title.
From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
Synopsis
A comprehensive, managerially-focused guide to the formulation of pricing strategy. It explains concepts essential to integrating pricing successfully into marketing strategy. It also contains step-by-step formulae and procedures that show students how to go about analyzing problems.
"About this title" may belong to another edition of this title.
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Strategy and Tactics of Pricin
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097985588
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Strategy and Tactics of Pricin
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097241523
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Strategy and Tactics of Pricin
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100005138
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
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Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # ZWV.0136690602.G
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Published by
Taylor & Francis (edition 2nd), 1994
ISBN 10: 0136690602
ISBN 13: 9780136690603
Used
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Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0136690602-11-1
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. Seller Inventory # CTXV.0136690602.G
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Fair. For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. Seller Inventory # CIN0136690602A
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. Seller Inventory # CIN0136690602G
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. Seller Inventory # CIN0136690602VG
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136690602I4N00